It all started in 1992 with our premium dry rubs. Made with culinary ingredients and full of warm Texas flavors, they're the best in the business. Cook as you like—grill, sauté, or bake—and apply to taste. The more rub, the more flavor impact. Whether you're cookin' beef, chicken, fish, or veggies, rub a little 'twang on that 'thang. Mmm!...now that's Texas made. Billy Twang® seasoned to perfection!